E-commerce

Online stores built to sell to US customers.

E-commerce experiences optimised for the US market: fast checkout, familiar payment methods, and mobile-first design that converts browsers into buyers.

US shoppers have high expectations: they expect Apple Pay or PayPal at checkout, they abandon if the mobile experience is clunky, and they won't return if the site is slow. We build stores that meet these expectations from day one, on the platform that best fits your product, budget, and long-term plans. Every store includes US payment gateway integration, SEO-optimised product pages, and Google Analytics 4 e-commerce tracking.

Discuss your store

Choose your platform.

There's no universal best platform. The right choice depends on your products, budget, technical comfort, and growth plans.

Best for

Product-based businesses launching fast

Shopify

Ideal for businesses that want to go live quickly and don't need complex customisation. Shopify handles hosting, security, and updates, so you focus on your products. Built-in US payment processing via Shopify Payments means no extra gateway configuration. The app ecosystem covers most US-specific needs (reviews, loyalty, multi-channel selling). Starter stores can be live within 1–2 weeks.

Strengths

  • +Fastest launch time
  • +No technical maintenance
  • +Built-in US payments
  • +Excellent mobile app

Trade-offs

  • −Monthly fees ($39–$399)
  • −Less customisation flexibility
  • −Platform lock-in

Best for

WordPress businesses wanting full ownership

WooCommerce

The right choice if you're already on WordPress or you want to own your infrastructure completely. WooCommerce is free: you pay only for hosting and any premium plugins you add. No transaction fees, unlimited product types, and full control over every aspect of the experience. Requires more technical management but gives you complete ownership and flexibility.

Strengths

  • +No transaction fees
  • +Full ownership and control
  • +Deep WordPress integration
  • +Unlimited customisation

Trade-offs

  • −Requires WordPress management
  • −Performance needs optimisation
  • −Plugin costs add up

Best for

High-volume stores or unique requirements

Custom (Next.js + Stripe)

For businesses that need maximum performance, unique checkout flows, subscription models, B2B pricing tiers, or complex product configurators that neither Shopify nor WooCommerce handles well. Built on Next.js for sub-second load times, with Stripe for US payment processing. Higher upfront investment, lowest ongoing cost, and no per-transaction platform fees.

Strengths

  • +Maximum performance (90–99 PageSpeed)
  • +Zero platform fees
  • +Built exactly to spec
  • +Lowest long-term cost

Trade-offs

  • −Higher upfront cost
  • −Requires developer for major changes

Every store includes.

✓US payment gateway integration (Stripe, PayPal, Apple Pay, Shop Pay)
✓Mobile-optimised checkout flow, built for US buying patterns
✓Product filtering, search, and sorting for large catalogs
✓Inventory and order management setup
✓Abandoned cart recovery configuration
✓SEO-optimised product and category pages
✓Google Analytics 4 e-commerce tracking
✓Tax calculation setup for US states

Frequently asked questions.

Which platform should I choose: Shopify or WooCommerce?

If you want to launch quickly, don't have a developer, and primarily sell physical products: Shopify. If you're already on WordPress, want full ownership, or have a tight ongoing budget: WooCommerce. If you have complex requirements, unique checkout flows, or sell at high volume where transaction fees are significant: custom Next.js. We'll give you an honest recommendation during our initial call.

Can you migrate my existing store to a new platform?

Yes. We handle migrations from Shopify to WooCommerce and vice versa, including product data, customer records, and order history. We also migrate from platforms like BigCommerce, Magento, Wix, and Squarespace. Migrations are quoted individually based on catalog size and data complexity.

Do you handle product photography or copywriting?

We specialise in development and SEO, not photography or copywriting. For product photography, we can recommend professional services. For product copy, we can provide guidelines for writing effective descriptions, or we'll work with copy you provide.

How do you handle US sales tax?

US sales tax is complex, with different rates across 50 states, plus product-specific exemptions. For Shopify, we configure Shopify Tax or TaxJar integration. For WooCommerce, we set up TaxJar or Avalara. We don't provide tax advice, but we ensure your store's technical tax calculation is properly configured.

Will my store be optimised for mobile?

Absolutely. Mobile is non-negotiable for US e-commerce. Over 70% of US online shopping browsing happens on mobile. Every store we build is mobile-first: large tap targets, simplified navigation, a streamlined checkout that minimises friction on small screens.

What about ongoing support after launch?

All e-commerce projects include 30 days of post-launch support. After that, our maintenance plans start at $97/month and cover updates, security monitoring, and a set number of content edit hours. E-commerce sites tend to benefit most from our Pro and Agency plans given the ongoing need for product updates and performance monitoring.

Ready to launch your store?

Tell us about your products and we'll recommend the best platform and approach.

Start your store